Trademark

The HSML trademark team guides and represents clients in all aspects of trademark registration and protection in the U.S. and around the globe. We regularly work with domestic and international clients to secure, protect, manage and enforce their valuable brands worldwide, including:

  • TRADEMARK SELECTION AND CLEARANCE
  • TRADEMARK AVAILABILITY SEARCHING AND OPINIONS
  • GLOBAL TRADEMARK FILING AND PROTECTION STRATEGIES
  • TRADEMARK FILING AND PROSECUTION
  • TRADEMARK POST-REGISTRATION MAINTENANCE AND RENEWALS
  • GLOBAL TRADEMARK PORTFOLIO MANAGEMENT
  • GLOBAL TRADEMARK POLICING AND ENFORCEMENT
  • TRADEMARK TRIAL AND APPEAL BOARD (TTAB) PROCEEDINGS
  • TRADEMARK OPPOSITIONS, CANCELLATIONS, EX PARTE APPEALS
  • COORDINATION AND MANAGEMENT OF GLOBAL TRADEMARK DISPUTES
  • TRADEMARK PORTFOLIO AUDITS
  • TRADEMARK ACQUISITION AND LICENSING
  • TRADEMARK DUE DILIGENCE
  • BRAND USAGE GUIDELINES
  • CUSTOMS RECORDATION

We work with clients to create effective and cost-efficient brand protection strategies to meet their unique business objectives. Our clients include individuals and entrepreneurial start-ups as well as large multinational companies in a wide range of industries, including consumer products and services, hospitality, apparel, industrial products and services, and medical products and services. Our full-service team proactively manages large global trademark portfolios of 1600+ marks, handling nearly 5000 client marks in 175 countries. As a result, we are adept at identifying and efficiently handling a wide-variety of both routine and complex issues.

HSML team members have developed and maintain valuable personal and professional relationships with trademark associates around the globe to provide quality and cost-effective services in every part of the world. In addition, members of our trademark team participate in international trademark organizations such as the International Trademark Association (INTA) and the Intellectual Property Owners Association (IPO), and stay well-informed regarding trademark practice issues around the globe.